When David reached out to us, his home and kitchen brand was stuck. Monthly sales had plateaued at $18,000. ACOS was sitting at 38%. And his previous agency was sending vague monthly reports with no clear path forward.
He was tired of paying for ads that were not delivering. He was tired of never speaking to the person managing his account. And he was tired of watching his profits get eaten by wasted ad spend.
Here is how we turned his Amazon business around in 4 months.
The Challenge
David’s brand sold premium kitchen tools on Amazon. The products were high quality. The reviews were strong. But the ad account was a mess.
The account had three major problems:
• Campaign Bloat. There were 47 campaigns running. Many had overlapping keywords that were bidding against each other. This was driving up CPC without improving sales.
• No Placement Strategy. All campaigns were running with default placement bids. David was not taking advantage of the high-converting Top of Search placements.
• Vague Reporting. The previous agency provided one report per month. The report was full of vanity metrics but no actionable insights.
David had no idea where his ad spend was going. He was flying blind.
The Solution
We took over David’s Amazon PPC management and implemented our founder-led approach.
Step 1: Free Amazon PPC Audit
We reviewed David’s entire account. We identified the wasted spend, the campaign overlap, and the missed opportunities. We showed him exactly where his money was leaking.
Step 2: Campaign Restructuring
We consolidated his 47 campaigns into a structured campaign architecture:
• Discovery Campaigns: Broad and phrase match keywords for new customer acquisition.
• High-Intent Campaigns: Exact match keywords targeting ready-to-buy customers.
• Brand Defense Campaigns: Protecting his brand terms from competitors.
• Retargeting Campaigns: Display ads for visitors who had viewed his products but not purchased.
Step 3: Placement Optimization
We analyzed his placement performance and adjusted bids:
• Increased bids on Top of Search placements where conversion rates were highest.
• Reduced bids on Rest of Search placements where performance was weaker.
• Used Product Page placements for retargeting at lower cost.
Step 4: Daily Optimization
Instead of monthly checklist reviews, we optimized campaigns daily. We adjusted bids based on real-time performance. We added negative keywords to stop wasted spend. We scaled winning keywords aggressively.
The Results
Within 4 months, David’s Amazon business was transformed.
Revenue Growth
• Monthly sales: grew from $18,000 to $46,000 (155% increase)
ACOS Improvement
• ACOS: dropped from 38% to 19%
TACOS Improvement
• TACOS: dropped from 18% to 9%
Profitability
• Net profit margin: increased from 12% to 34%
What David Said
“Before Techiyard, I had no idea where my ad budget was going. Now I get a weekly breakdown and my ACOS has actually gone down. Abis runs my account personally. I speak with him every week. That never happened with my previous agency.”
— David R., Brand Owner, Texas USA
How We Achieved These Results
Our approach to Amazon PPC management is different from most agencies:
• Founder-Led: The founder manages your account directly, not a junior.
• Daily Optimization: Campaigns are adjusted daily, not once a month.
• Transparent Reporting: Weekly updates in plain English, not dense reports.
• Flexible Engagement: No lock-in contracts, results speak first.
Is This Possible for Your Brand?
Every brand is different. Results depend on your starting point, category, and catalog. But this is the outcome we build every strategy around. Most brands we work with see 2x to 3x growth within 3 to 5 months of consistent Amazon PPC management.